Have you ever had a brush with fame? At the airport, at a restaurant, on the streets of New York or LA? It’s one thing to see a celebrity on television or in a movie. And I think most of us would agree that it’s yet another, even better thing to attend a live taping, movie shoot, or concert. But if you’ve ever had that “brush with fame” in your daily life, you know that experience is in a category of its own. Now imagine you happen to run across that same person and instead of walking away, they come over and strike up a conversation with you and then ask you to rub their back. Well, that’s basically what happened here. Only the airport was a Florida spring head and the rock star was a vegetarian with flippers.
Their core marketing message is that this rod is 4 times better than the previous generation of Helios rod. In fact, Orvis goes as far as to say they have developed the “best rod in the world.” Have they? Maybe. Will that innovation lead to success on the water? That depends.